No One's Going Loco Down in Acapulco

This year's foreign tourist numbers in the Mexican resort town of Acapulco dropped significantly. After Britain and the U.S. issued travel warnings to citizens telling them to avoid Mexico, one hotel customer service employee estimates his spring break crowd will drop from about 2,600 to roughly 50 or 60.

The reason for the drop-off is the huge number of drug-related violent crime in Mexico in the last few years. According to CNN, more than 1,010 deaths occurred in the beach town last year alone. Such deaths involved shootings, beheadings, and a mass grave with 18 bodies was found an hour away.

Local business owners are banding together to spread a positive message to tourists, saying the violence is drug-related, and therefore won't affect those who come from out of town or aren't involved in trafficking.

Roughly 70 percent of Acapulco's tourism is domestic, while 15 percent come from the U.S., and the remaining 15 percent come from Canada and European countries, according to the city's Office of Tourism.

Such a loss in business is hurting everyone working and living in the city. For now, locals must struggle to keep up a promise of safe hotels and beaches, since the climate of trafficking and cartel crime isn't lightening.